An event-planning firm has received near-unanimous approval from city council for a conditional use permit to operate at White Marsh Plaza.
The business will be located in the mall’s 2,960 square foot Suite 202 at 1226 White Marsh Road. The Board formally approved the application, 7-1, with LeOtis Williams voting no, following a public hearing at its June 15 meeting. The Planning Commission, in a 6-0 vote, had recommended approval.
The applicant, George W. Adams Jr., plans to create an event space that people can rent out for baby showers, weddings, and dining events. It will include offices, conference rooms and a flexible space, where cooking and alcohol will not be allowed on site.
The business is changing from its previous iteration as a hair salon/hair salon, which operated as Shear Dynamics LLC. The new company name will be Pearl’s Palace and Event Venue LLC.
Adams requested hours of 8 a.m. to midnight daily, although city staff, based on previous approvals for similar uses, recommended operating hours of 9 a.m. to 11 p.m. Sunday through Thursday and 9 a.m. to midnight Friday and Saturday. The company will have two full-time employees and no more than 64 people will be in the event space at any given time.
Several conditional use permits have already been approved for the site, including two inactive and two active. In 2004, a permit was approved to establish a bar and nightclub in Suite 208, but it is no longer valid as it has been inactive for over two years. Another was approved in 2011 in the same sequel to the current application, but it too has been inactive for more than two years, rendering the permit invalid.
In 2018, a permit was approved to establish a members’ club and public assembly with performances in suites 216, 218 and 220, and is still valid, according to Kevin Wyne, acting director of the Planning and Development Department. community.
Another one current conditional use license was approved in 2013 to establish a place of worship in Suite 200.
To note: This story has been updated to reflect that a 2018 Conditional Use Permit for Suites 216, 218 and 220 at White Marsh Plaza is still valid. A report by staff from the city’s Department of Planning and Community Development had indicated otherwise.