Toys ‘R’ Us joins major store for list of holiday highlight toys

It’s the most wonderful (and most expensive) time of the year – and it’s just around the corner. Ready or not, winter vacation is on the horizon, and it’s time to start making your naughty or nice shopping list.

This year could see another strain on your portfolio thanks to rising inflation. Between the supply chain issues of the past two years and everything getting more expensive, two of the biggest names in the toy business, Mattel (CARPET) and Hasbro (HAS) have already raised toy prices to stay competitive.

But when it comes to the biggest name in toy shopping, it’d be surprising if you didn’t immediately think of Toys “R” Us. The company was the go-to store for children’s toys until it filed for bankruptcy in 2017. What’s left of the brand’s name and reputation was acquired by WHP Global, a private investment firm that owns retail companies like Anne Klein, Isaac Mizrahi, and more.

This ownership deal also includes Toys “R” Us’ iconic mascot, a giraffe named Geoffrey. The number has become synonymous with the brand, but is also known for a particularly festive seasonal update known as “Geoffrey’s Hot Toy List”. It’s the must-have list for parents who want to make sure their kids get the hottest toys for the holidays.

Toys ‘R’ Us and Macy’s team up for the holidays

This year, Geoffrey’s Hot Toy List is still going strong. As the hottest toys of 2022 hit shelves this year, nine Macy’s stores across the United States will carry Toys “R” Us pop-ups specifically in time for the holiday season. WHP Global has partnered with Macy’s (M) in the past to bring Toys “R” Us pop-ups to malls, and this year it’s doing the same just before gift-giving season.

The two companies will be celebrating the grand opening of these holiday pop-ups starting October 15 and running through October 23. Events will include daily toy giveaways and other family activities. For up-to-date information on these events in your area, you can follow @macys and @toysrus on their social media platforms.

Geoffrey’s Hot Toys List: Top Ten

This year’s list sees the addition of several of the most popular toy brands. From Barbie to Lego, Hot Wheels to Baby Alive, the kids in your life just might have their little heart set on one of these top ten toys this year.

Customers in the United States can also enter a raffle to win one (or all) of the hottest toys this holiday season. Simply interact with the Toys “R” Us Hot Toys Instagram post. Each contest day, the company will announce the winners starting around October 10. Full rules are available on the Toys “R” Us website.