// Opening of an eco-living store on South Molton Street to promote sustainable living
// Initiative in partnership with owner Grosvenor to reinvent the department store
A 6,000 square foot sustainability-focused department store called The Good Store has opened on South Molton Street in Mayfair, London.
The store offers a selection of sustainable products and brands in apparel, accessories, health and beauty, furniture, housewares, technology and books.
The concept was created by Groundwork London, one of a group of charities ‘mobilising practical community action on poverty and the environment’, which has a partnership with South Molton Street landlord Grosvenor.
The Good Store emphasizes reuse and refurbishment, with a range of plastic-free and sustainably sourced products, as well as events and educational services to guide consumers.
Established vintage and second-hand clothing charity Traid has an in-store section, alongside upcycled and sustainable clothing brands such as Elvis and Kresse, which produce sustainable bags and accessories made from reclaimed materials, including old fire hoses, Been London, which uses durable leather, and Wyatt & Jack who make items from broken bouncy castles.
The store’s plastic-free and sustainable brands also include Waterhaul, which makes sunglasses from recycled plastic on the Cornwall coast, and there are UpCircle’s refillable beauty products made from used coffee grounds.
The store’s furniture department includes Jay&Co, the furniture restoration business of BBC ‘Repair Shop’ TV presenter Jay Blades, alongside social enterprise ThinkFound, which sources fallen or felled hardwood from London.
READ MORE: The Crown Estate will launch a sustainability pop-up on London’s Regent Street
The Good Store also offers furniture from Groundwork’s own workshops, The Loops, as well as access to high quality refurbished bicycles by Westminster Wheels and premium refurbished white goods by the Job Scheme Groundwork rework.
Fiona Brenner, head of strategic development at Groundwork London, said: “We could see that people have a strong desire for more sustainable options, but it is up to the individual to go out and find them. We wanted to bring these choices together to show the breadth and depth of the developing sustainable market and traditional attitudes of reuse and repair in a way that creates an easy and enjoyable shopping experience.
“All proceeds will support our social reuse programs, from which The Good Store was created, so that waste can be resurrected by our teams and items provided to those in need.”
Joanna Lea, Retail Director at Grosvenor, added: “The Good Store is an exciting retail concept providing a route to market for high quality sustainable products, enhancing London’s circular economy and supporting social enterprises.
Click here to sign up for the free daily Retail Gazette newsletter