Pandora doubles down on shop-in-shop department store sites

Jewelry brand Pandora has signed an agreement with US department store Macy’s, demonstrating its confidence in the in-store retail strategy.

The brand, which also sells its own products in a chain of stores around the world, last year launched several shop-in-shop sites with Macy’s.

Following strong customer response to the November 2021 soft launch in Dallas, Houston, Garden City, New York and Atlanta, the brand revealed that its partnership with the department store chain will grow from five to approximately 28 additional locations in the States. United in 2022.

He believes the strategy will help him double his income in the United States.

“As one of the nation’s leading retailers, Pandora views Macy’s as a strong partner to increase brand accessibility in the United States and accelerate the growth of our footprint,” said Luciano Rodembusch, President of Pandora North. America.

He continued, “We share a customer-focused culture, and we are confident that we will continue to achieve our ambitious growth goals in the market through this partnership aligned with our strategic network expansion efforts.

Meanwhile, Macy’s CEO Jeff Gennette commented, “Macy’s is a destination for jewelry shopping, whether affordable or high-end.

“We are thrilled to partner with Pandora to expand our jewelry assortment and provide customers with more exciting hand-finished jewelry and specialty options to help them create their personal style.”