Grocery Outlet Holding Corp. is testing same-day delivery through Uber Eats to 72 stores in six states.
Under the partnership, officially announced Thursday by Uber Technologies Inc., Grocery Outlet customers can shop through the Uber Eats and Uber apps and online marketplaces and have their on-demand or scheduled orders delivered to select stores. in California, Oregon and Washington. including markets such as Portland, Seattle, San Francisco, San Jose, Sacramento, Palo Alto and Sunnyvale.
“We are excited about the long-term potential of our e-commerce initiative at Grocery Outlet and this new partnership with Uber,” Grocery Outlet President RJ Sheedy said in a statement. “We think it’s important to make our high-value products available on another platform and to a wider audience, introducing Grocery Outlet to customers who may not have shopped with us before. “
Grocery Outlet, based in Emeryville, Calif., whose retail model relies on value pricing and a “treasure hunt” shopping experience, is a relative newcomer to online grocery shopping. In late October, the self-proclaimed “extreme value” grocer unveiled a store of 68 online shopping delivery driver with instacart in California, months after the retailer revealed it was in interviews with potential e-commerce partners. Then last month the retailer said it had extended same-day Instacart service in nearly 400 stores in California, Oregon, Washington and Pennsylvania.
Then, during a May 10 conference call for the first quarter of fiscal 2022, Grocery Outlet CEO Eric Lindberg told analysts the chain was preparing to launch pilots of Uber Eats and DoorDash delivery service.
So far, with Instacart delivery, customers and Grocery Outlet store owners/operators are giving positive feedback, according to Lindberg. “The cart continues to be north of our in-store cart, which we like. We think we’re seeing additional customers who wouldn’t necessarily come to see our values,” he said on the call. to analysts, “So they see our values online. We think that creates a great cross-shop opportunity.”
In support of the pilot with Grocery Outlet, Uber Eats is offering customers of the chain no delivery charges on their first order of $30 or more. Those who sign up as Uber One members enjoy zero shipping on all Grocery Outlet orders with a minimum purchase of $15.
“Our goal is to provide a reliable and affordable grocery delivery option that works for everyone, no matter your budget,” said Oskar Hjertonsson, grocery manager at Uber. “We see our partnership with Grocery Outlet as an opportunity to do just that by bringing customers the brands they love at the Grocery Outlet prices they love, on demand, right to their doorstep.”
Overall, Grocery Outlet’s retail network includes 418 stores in California, Washington, Oregon, Pennsylvania, Idaho, Nevada and New Jersey.