Opening of “BBZ” multi-brand department store at Seef Mall

Apparel Group, the global fashion and lifestyle retail conglomerate, has opened BBZ, a discount multi-brand department store in Seef Mall – Seef District. This is the first branch in the Kingdom of Bahrain and the 36th branch in the GCC countries.

Located near Gate 10 of the mall, the new BBZ store is home to a range of clothing, shoes, fragrances and more, bringing top brands together in one place at competitive prices. Savings is the core concept of BBZ, where customers can indulge in a fun experience of finding the best buys at amazing prices, much like a scavenger hunt. Shoppers looking for style on a budget without having to compromise on quality can take advantage of amazing deals on apparel and footwear from top brands like Tommy Hilfiger, Puma, Adidas, Crocs and more. New collections are added daily to meet the personality and needs of all buyers from a wide range of products.

On this occasion, Mr. Mohammed Al Qaed, Acting Commercial Director of Seef Properties, said: “We are pleased to announce the opening of the first branch of BBZ in the Kingdom of Bahrain at Seef Mall – Seef District. This once again attests to the prestigious commercial position that the shopping center still enjoys at the national level, the vast rental spaces it offers and its modern facilities that meet the needs of the region’s biggest brands. At Seef Properties, we seek to attract well-known regional and international brands to Seef Mall – Seef District and plan to attract more brands in the foreseeable future that will enhance the shopping experiences of our valued customers. »

On his part, Mr. Dheeraj Ratnani, Country Head at Apparel Group Bahrain, said, “We are very pleased to announce the opening of the first branch of BBZ in the Kingdom of Bahrain, at Seef Mall-Seef District, its location strategically makes it the perfect location to launch our business. We are committed to winning a large customer base and keeping pace with the competition in the Bahraini market with our quality products and special offers that satisfy people of all ages”

Of note, Seef Mall – Seef District will soon see the opening of additional new brands, continuing its distinction as a key attraction for the world’s most prestigious international and regional brands in hospitality and retail.

-Ends-