New sustainable department store to open in Cardiff

A new sustainable department store has been launched in Cardiff. Yellow: The Social Enterprise claims to be Wales’ first sustainable department store, providing a paperless and plastic-free shopping experience in the capital.

Yellow TSE is a plastic-free, zero-waste department store that seeks to provide a “paperless shopping experience”. The department store has opened in Pontcanna Mews and is expected to open soon in a unit in the Morgan Arcade. The store includes pop-up spaces and concessions for social enterprises. The department store also has a “self-checkout” app that allows you to scan, weigh and pay for your purchases.

“Pre-arrange your weekly supplies using a state-of-the-art, customer-convenience-centric app and pick them up around town on your lunch break! Grab a coffee and work while you’re at it, in our co-working space,” reads their Facebook page.

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Founder of Yellow TSE, Tamsin Ford



The store uses “state-of-the-art” QR technology

The department store is founded by Tamsin Ford who also owns a flower and nectar gift shop in Pontcanna. The venue is slated to open in May 2022, with artwork by Katherine Jones Artist and other sustainable local businesses as concessions. Its downtown location will also have a workspace and cafe.

The Morgan Quarter site will undergo sustainable building work from Sampson Carpentry & Build, who have worked with companies such as Kin & Ilk to provide sustainable facilities. Tanya Lynch, Creative Director and Connection Expert for Yellow TSE, said: “The journey around Yellow TSE is a story that I am so proud to be a part of.

“It’s taken a lot of blood, sweat and tears and an incredible amount of patience so far. Our founder Tams is a remarkable human being who is paving the way for a better and more sustainable shopping experience. It takes passion, courage and dedication to launch such an epic business venture. Tams and his team will bring a department store like no other to the streets of South Wales. I’m sure the people of Cardiff will love this that Yellow has to offer.