Mayfair welcomes sustainable department store The Good Store


A new sustainable department store has opened in London’s Mayfair.

Called The Good Store, the store offers a range of clothing, health and beauty products, and homewares, while promoting environmental and community projects aimed at changing places and lives for good.

Occupying a 6,000 square foot unit on South Molton Street, The Good Store has reimagined the conventional department store with a focus on reuse and refurbishment as well as plastic-free and sustainably sourced products.

The furniture department includes Jay & Co, the furniture restoration business founded by Jay Blades of the BBC Repair Shop, as well as Think Found, which sources fallen or felled hardwood from London.

The shop also includes spaces for vintage and second-hand clothing charity Traid and upcycled and sustainable clothing brands Elvis and Kresse, Been London and Wyatt & Jack.

Other brands featured in the store include Waterhaul, Up Circle, Stroodles and Green Toys.

The Good Store concept was created by Groundwork London, a partner of Grosvenor, one of the federations of charities which aims to mobilize community action on poverty and the environment across the UK.

The shop also offers furniture from Groundwork’s own workshops, The Loops, a range of refurbished bicycles from Westminster Wheels, and premium refurbished white goods from Groundwork’s Rework job scheme.

Joanna Lea, Retail Director at Grosvenor, said: “The Good Store is an exciting retail concept providing a route to market for high quality sustainable products, enhancing London’s circular economy and supporting social enterprises.

“Our work as landlord is underpinned by partnerships and we are proud to work alongside Groundwork to deliver such a needed and timely retail offering in Mayfair. It is essential that we support social enterprises like these, which celebrate sustainable products and contribute to broader social and environmental goals. The Good Store is an integral part of the future of retail.

The Good Store is located at 23 -25 and 27 South Molton Street.

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