The new Flannels Liverpool department store will host skincare brand ESHO’s first in-person shop and a ‘tweaks’ clinic.
When Flannels Liverpool opens on June 23, customers will be able to shop a variety of brands, as well as wine and dine at three restaurants and a rooftop bar. One of the retailers opening in the store is clinically inspired and physician-led cosmeceutical brand ESHO, which was founded by Dr. Tijion Esho MD in 2021.
Shoppers will be able to browse ESHO’s skincare range, including its highly rated lip products, and tour the “one-of-a-kind” clinic. It will be “social media ready” with a 4K live streaming screen that transmits to the workshop. The clinic will have a bespoke Hydrafacial Suite and an Alma Laser Suite with the “most advanced lasers” and energy-based machines.
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Customers who have non-injectable treatments will then proceed to the champagne recovery room. The clinic plans to be “the premier destination for luxury treatments” where patients can meet and be treated by Dr. Esho MD himself. A waiting list has already been established for the new Flannels ESHO clinic.
The brand’s products were sold on QVC where they repeatedly sold out, becoming the channel’s “best-selling lip product”, with an ESHO product sold every 30 seconds. Two new products are in preparation and should be launched in the coming months.
Dr Esho MD said, “We launched ESHO in 2021 with minimal marketing spend and the success we have had to date is testament to the effectiveness of the product line. In 2022 we’ve been delighted to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder – seeing the range in-store in person is a foundational moment and I’m extremely proud of it. team that helped create these products. I’m really looking forward to spending some time in Liverpool in the store’s alterations area and seeing the products rolled out for the first time.
Sophie Blackledge, Head of Beauty at Flannels, commented: “Named the ultimate lip expert, we are so thrilled to partner with Dr Tijion Esho for the launch of our most exciting beauty salon yet. Renowned for its non-surgical, injection-free treatment, it has truly become a household name in its own right – the master of plumping lips. The pairing between FLANNELS Beauty and Dr Esho is just the start for us to bring an extra dose of regional heat – and a huge win for our Liverpool flagship.
Flannels Liverpool opens on June 23 when customers can shop the ESHO range and visit the clinic. The department store is at Liverpool One, 16 – 18 Manestys Lane, Liverpool, L1 3DL.
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