Lifestyle department store Mumuso to open as part of Dubai Outlet Mall expansion

UAE-Dubai: Dubai Outlet Mall (DOM), the UAE’s favorite luxury shopping destination, is partnering with Black Fortune Investment Group to bring 3 of their most sought-after brands to the future largest mall in the world.

For his part, Mr. Mohamed Al Fahim, Partner and Managing Director of Black Fortune Investment Group, said, “In partnership with Dubai Outlet Mall, we are delighted to be part of the expansion of the mall. This is indeed another remarkable milestone for our company. As we strive to provide high quality products and services to our community, at the same time, our team will work to continuously innovate our brands to set the right tone in the local market.

Scheduled to open its doors in the first quarter of 2023, the 3 new brands, MUMUSO, DUOZOULU and Selz will add to DOM’s multi-faceted lifestyle product line with their diverse and discounted products.

MUMUSO will offer a wide range of fashionable and trendy products, DUOZOULU will offer visitors to the mall its signature technological shoes that promote completely comfortable walking experiences, and Selz will highlight sports fashion and trendy sneakers.

Speaking about the partnership, Mohammed Naser Khammas, CEO of Al Ahli Holding Group, said, “We are delighted to partner with Black Fortune Investment Group, which over the years has delivered great value to clients. We look forward to having them on board and working collectively to deliver a better customer experience in the value-added retail offering offered by Dubai Outlet Mall.”

For more information on new stores as well as mall promotions, visit


About Dubai Outlet Mall

Dubai Outlet Mall is the MENA region’s first “Value” shopping mall concept. Home to more than 1,300 of the world’s top high-end and luxury brands across 240 stores, the mall is the ultimate shopping destination where you can pick up bargains on the most products available, every day. Dubai Outlet Mall also offers a comprehensive and delicious selection of food and drink in a food court, stand-alone restaurants and cafes. The mall is also home to a huge family entertainment venue as well as a children’s play area for younger guests. Shuttle services, Outlet Plus card with additional value-added offers, multilingual customer service assistants and interactive use of social networking sites are just some of the tourist services offered by Dubai Outlet Mall. Dubai Outlet Mall is located in DUBAILAND ® on Dubai – Al Ain Road (Route 66), just 20 minutes from Downtown Dubai. The mall is open Saturday through Wednesday from 10 a.m. to 10 p.m. and Thursday and Friday from 10 a.m. to midnight.