Kohl’s Department Store in Lenox Set to Open Late Fall 2022 | Business

LENOX – Shovels into the ground by the end of April.

It’s the timeline for one of the area’s most significant commercial developments – the construction of a large Kohl’s store and 110 Grill restaurant in downtown Lenox off Pittsfield Road.

“We are on target and on schedule,” said Melanie Carr, associate director of strategy and asset development at WS Development, which operates the retail complex for owner, MEC Lenox Associates Limited Partnership.

“Everything is going well and we are on schedule as planned,” Carr told The Eagle this week.


Kohl's Department Store and New Restaurant Coming to Lenox Next Year

The soon-to-be-built new building at the back of the bustling complex is expected to open in late fall, in time for the holiday shopping season, she said.

The mall, just south of the Pittsfield city line, is anchored by Market 32/Price Chopper, Carr Hardware, Berkshire Bank, CVS Pharmacy and Verizon Wireless.

Kohl’s, which has 1,162 department stores in 49 states (none in Hawaii), will occupy most of the new 39,000 square foot building, which is expected to cost several million dollars. Details of the company’s plans were confirmed to The Eagle in October.

The Lenox store, half the size of a typical Kohl’s, represents the wave of the future for the chain, which is ditching its department store vibe, overhauling its image and aiming to attract more customers to its physical locations.

Kohl’s aims to open a large store in expanded Lenox Center

The company plans to expand its women’s apparel business, outdoor and swim categories, and expand its size-inclusive offerings. It also intends to be a top destination for activewear, such as sneakers, hoodies and leggings, from brands such as Nike, Adidas, Champion and its own FLX brand.

Kohl’s first location in Berkshire County reflects its action plan to open 100 new stores nationwide at less than half the size of its traditional outlets over the next four years. Until now, a typical store was 80,000 to 90,000 square feet in size.







the kohl site

Preliminary work on the site at 36 Pittsfield Road (Highway 7/20) continued intermittently this winter, including pad preparation, the process of preparing a site for a building.



Preliminary work on the site at 36 Pittsfield Road (Highway 7/20) continued intermittently this winter, including pad preparation, the process of preparing a site for a building.

Among the changes revealed by Kohl’s Chief Executive, Michelle Gass, during this week’s meetings with investors:

• New Sephora mini-boutiques will be added to 850 of its stores. Sephora is a French multinational retailer of personal care and beauty products. Since last fall, Kohl’s began replacing all of its cosmetics spaces with Sephora-branded stores. Kohl executives said 25% of its Sephora customers are new, and those shoppers buy other items in the aisles.

• Kohl’s is rolling out self-service, online shopping, in-store pickup this year and continues to test self-service returns and checkout sections. Gass explained that the measures to automate these services meet customer demand, but will also reduce rising labor costs, allowing the chain to reinvest these savings in stores.

• The chain, based in Menomonee Falls, Wis., also plans to continue to acquire millions of new customers through its partnership with Amazon.com, allowing shoppers to return Amazon orders to its stores. Kohl’s aims to grow its online business to $8 billion in sales, up from $6 billion currently.

• The Kohl’s Card cash rewards program will increase from 5% to 7.5%.







kohl site

The Lenox store, half the size of a typical Kohl’s, represents the wave of the future for the chain, which is ditching its department store vibe, overhauling its image and aiming to attract more customers to its physical locations.



“Make no mistake, this is a transformation,” Gass said at the investor meeting. “It’s a complete reimagining of our business model and our brand.” She added that the company has developed a “manual of initiatives we’ve never had before”, as part of efforts to drive growth.

The company aims to become the retailer of choice for active and casual lifestyles and a destination for iconic national brands.

The company, claiming a national base of 65 million customers, has lost 17% of its market share since 2011, mostly to discount stores like TJ Maxx and Target.

Last month, under pressure from activist investors amid hostile takeover threats, Kohl’s said recent offers to buy the chain undervalued its business. He rejected two separate offers this year.

“We are evolving our position from a department store to a more focused lifestyle concept, centered on the active, casual lifestyle,” Gass said at the investor meeting. “It’s unique, and we can own this space.”

In June, the Lenox Zoning Board approved the revised site plan and two amended special permits for the expansion of the mall to accommodate Kohl’s. The full-service retailer offers branded apparel, accessories and homewares, among many other categories.

Immediately adjacent in the same building will be the county’s first 110 Grill, offering “modern American cuisine in a hip, casual atmosphere with open kitchens, large horseshoe-shaped bars and outdoor patios with fire pits, creating the perfect dining environment for any occasion,” according to the company’s website.

The 36-store regional chain has 21 locations in Massachusetts, including restaurants in Hadley and Holyoke, six in New York State, including Albany and Latham, as well as six in New Hampshire, two in Connecticut and one in Rhode Island. The extensive menu, specific to Massachusetts locations, features fresh seasonal ingredients and gluten-free options.

Kohl’s has 25 stores open in Massachusetts, including one at the Riverdale Shops in West Springfield and another in Springfield. In neighboring New York State, the chain has branches in Albany and Saratoga Springs.