JCPenney Partners with Revieve to Become First Department Store to Deliver Digital Makeup and Skincare Experiences Using the Power of AI and AR

CHICAGO AND DALLAS–(BUSINESS WIRE)–JCPenney continues to strengthen its offering as an inclusive in-store and online shopping destination for diverse and active American families with the announcement of a partnership with Revieve, a personalized digital brand experience company working with global brands, retailers, and digital service providers in the beauty, skin, health, and wellness categories. As part of this collaboration, JCPenney is launching a collection of digital makeup and skincare experiences to not only better serve all customers, but also meet their diverse needs and help them discover retail in a more innovative.

Following the launch of JCPenney Beauty, the retailer’s new all-inclusive beauty experience, JCPenney today launches an AI-powered skincare advisor experience and AR-powered realistic makeup try-on capabilities to hold JCPenney Beauty’s promise to be a -stop-shop that celebrates the unique and authentic beauty of customers.

“We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals,” said Michelle Wlazlo, director of merchandising at JCPenney. “Our partnership with Revieve allows us to meet our customers’ desire for personalization, regardless of age, gender, race, skin tone, beauty regimen or budget.”

JCPenney’s Skin Care Advisor leverages Revieve’s proprietary skin diagnostic technology and AI-powered product recommendations as an end-to-end seamless experience where consumers can find a personalized skincare routine with a simple selfie.

To receive in-depth skincare analysis and personalized product recommendations, JCPenney’s website visitors can take or upload a selfie and answer a quick quiz about their skin type and concerns. Revieve’s proprietary Skin Diagnostics technology then analyzes over 120 skin measurements to provide users with an in-depth analysis of their skin and provide JCPenney Beauty product recommendations and skincare education tailored to their needs.

“We are thrilled to partner with JCPenney – one of the only department chains in the United States to bet on personalization and simultaneously launch new digital experiences in two beauty categories,” says Sampo Parkkinen, CEO and Founder of Revive. “We are honored to help JCPenney customers find the right makeup products and skincare routine for their skin type and preferences, further strengthening JCPenney’s position as a one-stop destination for all skincare needs. diverse and unique to its consumers.

About Revive

Revieve is the preferred provider to brands and retailers across five continents to deliver a personalized, digitally driven brand experience leveraging cutting-edge AI/AR technology. Together with our partners, Revieve has transformed the customer experience for skincare and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.

With easy-to-use self-diagnosis modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform provides consumers with targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted and optimized modules include AI Skincare Advisor, AI Makeup Advisor, AI Suncare Advisor and AI Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, live in-person and video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all of the brand’s in-store and online digital touchpoints.

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About JCPenney

JCPenney is the shopping destination for diverse and active American families. With inclusivity at its core, the company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of national and private label fashion, apparel, home, beauty and jewelry and provides personal services including salon, portrait and optical. The company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from to more than 650 stores in the United States and Puerto Rico.

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit the JCPenney Press Room to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.