Frasers department store will anchor Blackpool’s former Debenhams building, including new Sports Direct and Flannels

The new department store will house a range of beauty, fashion, home, high-end and contemporary accessories and children’s clothing across a mix of hundreds of brands. Additionally, the site will see Frasers Group open a Sports Direct store and a new branch of luxury fashion store Flannels.

Blackpool Council and the centre’s management company, Ellandi, have announced the lease of the former Debenhams store to the Frasers Group after extensive negotiations, ending speculation over the building’s future. Frasers Group will be renovating the space over the next few months ahead of opening.

James France, Head of Property at Frasers Group, said: “The store will bring an ambitious lifestyle proposition to the city as we continue to demonstrate our commitment to brick-and-mortar retail and open up shopping destinations. market leader in major regional markets outside major cities.

A Frasers store

Following the acquisition of the shopping center in 2019, Blackpool Council is committed to maximizing its impact as a catalyst for the regeneration of the town center and as a key part of its strategy to help the town recover after the pandemic. Construction of a second phase, including an IMAX and multi-screen cinema, a restaurant and a new Wilko store, is already underway and is also expected to open next year. Once completed, the extension is expected to create more than 100 new jobs and attract an additional 1.2 million residents and visitors to the mall each year.

Councilor Lynn Williams, leader of Blackpool Council, said the Frasers deal was “a hugely important moment” for the town centre. She said: “After Debenhams closed in 2021, we were determined to find the right kind of replacement anchor tenant – one who would have a hugely positive impact on the Houndshill and match our ambitions for the rejuvenation of the centre. larger city. Our patience and perseverance paid off. Frasers Group has compelling national brands that will form a vital new anchor and cement our place as a regional shopping destination.

Mark Robinson, co-founder of Ellandi and chair of the National High Street Task Force, said: “We are delighted to have secured a brand new Frasers and Flannels for Blackpool town centre. Work on the second phase of Houndshill is progressing and on schedule, with the steelworks taking shape to build the structure which will feature groundbreaking IMAX technology with laser, as well as IMAX’s 12-channel sound technology.

IMAX is committed to delivering state-of-the-art, immersive cinematic experiences in the new multi-screen development that will be known as Backlot Cinema. A new restaurant, The Backlot Diner is also included in the second phase along with a new 22,500 square foot Wilko home retail store.

Blackpool Council has also announced the acquisition of the building occupied by Marks & Spencer, which has entrances on both Church Street and Victoria Street, just yards from the Houndshill. The Council said it was a “strategic acquisition” given the building’s prime location and its importance to the ongoing revitalization of the town centre, with M&S continuing to trade from the store.