Invest 15 billion baht over 5 years to strengthen the position of Thailand #1 omnichannel retailer, premium segment
BANGKOK, September 13, 2022 /PRNewswire/ — Central Department Store under Central Retail commemorates 75 years of achievement as a pioneer and leader in the retail industry by unveiling a 5 year old, 15 billion baht investment plan branch expansion and store reorganization to move forward as the #1 omnichannel retailer in the premium segment. Central expects its growth to be 1.7 times greater within 5 years. The retailer is also unveiling a 500 million baht 75e Birthday campaign, with a spectacular festival and fun activities and events.
Mr. Olivier Bron, General Manager — Department Store, under Central Retail
Mr. Olivier BronGeneral Manager — Department Store, under Central Retailsaid, “Central is constantly innovating new ways to create the best shopping experience for our customers. As part of our vision to truly be ‘the department store for all Thais and tourists’, we aim to be the ultimate destination where customers experience the best of Thailand and internationally to support growth and its position as Thailand Department Store No. 1 Central operates six key strategies; new store openings across Thailand, selecting only the best in class products and services and creating seamless online and offline shopping experiences. Visiting department stores increased by 25%, with a 50% increase in customer spending. APP CENTRAL also enjoys 105% sales growth and reaches 5.2 million downloads in the first half of 2022. We are also seeing continued growth in its social commerce channels, including Chat & Shop, Personal CustomerFacebook Live and Facebook Inbox.”
To celebrate this milestone, Central is teaming up with leading partners The1 Credit Card and MasterCard as well as top creators and artists to launch the “ALL AT CENTRAL” mega campaign with lots of surprises, exclusive products, special promotions and specials. inspiring stories of the connection between Central and all customers. In line with its longstanding commitment to social responsibility, the campaign, which will take place both on-site and online, will increase community participation. Through the major festival, the company expresses its gratitude to its loyal patrons who have made it Thailand best retailer for 75 years. Central expects 25% sales growth and 80% campaign reach as ambitions for this celebratory campaign.