Business in Focus: B2 factory outlets welcome 22nd Location

Since 2014, B2 factory outlets gave their customers a reason to “buy with a purpose”. The concept for these retail locations began after the unfortunate passing of his wife and mother, Karin Black-smith. Her husband and son, Duane and Matt Smith, have taken this opportunity to ignite hope, inspire vision and drive change in the world with their retail stores and community programs in honor of Karin.

More than half of B2 Outlets profits were used to help underdeveloped countries, like Guatemala, create and grow resources for future success. They strive to lend a helping hand that empowers local families to help themselves and change for the better.

Their retail avenues can be compared to a TJ Maxx or a Burlington, and items such as furniture, toys, bedding, and clothing can be purchased at a discount. These establishments can be found all over “The Mitten” – and on June 23, B2 Outlets will open its 22nd location in Traverse City.

“Having been to Big Rapids, Cadilac, Ludington, Gaylord and several other places in northern Michigan, we’ve wanted to get into Traverse City for quite a while,” said B2 CEO Jason Hoffer. “It’s a weird time to start, but we’re excited to join the Traverse City community.”

To leave a positive mark in the new location of 1792 Garfield Avenue South. within the Cherryland Center, they will donate to a local non-profit organization chosen by guests.

“We want them to let us know which local nonprofits they’re most interested in,” Hoffer said. “So please come, please shop and let us know what the needs are in your community.”

In 2019, B2 Factory Outlets donated over $1 million to nonprofit organizations.

For more information on B2 Factory Shops, other locations and their mission, Click here.