Bloomingdale’s Outlet Stores and Macy’s Backstage Boost Macy’s: Pictures

  • Although Macy’s has struggled in recent quarters, the company continues to refer to its low-cost brands Macy’s Backstage and Bloomingdale’s The Outlet as “a highlight of company performance.”
  • Today, there are 19 Bloomingdale’s The Outlet stores in 10 states, which have continued to compete with brands like Nordstrom Rack and Saks Off Fifth.
  • We visited The Outlet at Bloomingdale’s in Manhattan, and while it was a little disorganized, it also had an impressive array of designer goods and was overflowing with customers on a recent Tuesday.
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Macy’s hopes its off-price businesses could help keep the struggling retailer afloat.

The company – which also owns Bloomingdale’s and Bluemercury, in addition to its eponymous department store brand – announced an ambitious restructuring plan earlier this month aimed at “stabilizing profitability” after a period of declining sales. As part of the multi-part strategy, Macy’s said it would expand its off-price Backstage locations, which, along with Bloomingdale’s The Outlet, served as a “highlight of the company’s performance,” according to a Macy’s press release.

Today, Macy’s operates 19 The Outlet of Bloomingdale’s stores in 10 states, and while the revitalization plan doesn’t call for brand expansion, it has consistently performed well for its parent company.

Macy’s first launched Bloomingdale’s The Outlet in 2010, in response to the growing demand for off-price fashion in the face of


recession

. Since then, it has become a viable competitor to the growing assortment of low-cost luxury department store brands, including Nordstrom Rack and Saks Off Fifth.

We shopped at Bloomingdale’s The Outlet in Manhattan on a recent Tuesday and although the store was overwhelmed with inventory, it was also packed with shoppers. Here’s how it was.