Athleta unveils a first look at its new factory outlets

SAN FRANCISCO–(BUSINESS WIRE)–Athleta, a brand of Gap Inc. (NYSE: GPS), today announced that it will introduce two outlet stores to its fleet this year, supporting its long-term growth goals.

Athleta’s new outlet stores will debut at Chicago Premium Outlets in Illinois this summer and Leesburg Premium Outlets in Virginia this fall, underscoring the brand’s commitment to opening 30-40 new stores during its financial year 2022.

Each outlet will carry a select assortment of Athleta’s premium performance and lifestyle products, including popular styles like the Salutation Stash Tight, Momentum Seamless Tank and Conscious Crop. The remaining outlet assortment will offer customers unique value on existing high quality and fashionable Athleta styles.

“As part of our long-term strategic growth plan, Athleta is investing in new access points to reach new customers, deliver new value to customers who already know and love our brand, and expand our community of women and empowered girls,” said Mary Beth Laughton, president and CEO of Athleta. “Our new outlet stores are intentionally designed to differentiate themselves from traditional outlet and clearance store models, helping to attract new customers and increase awareness of the Athleta brand.”

Athleta will officially open its first outlet, with over 3,100 square feet of dedicated retail space, at Chicago Premium Outlets this summer. Its second location, a 3,300+ square foot store at Leesburg Premium Outlets, will open this fall.

Athleta’s new outlet stores mark a growth milestone for the brand’s store footprint, which is on track to grow 30 to 40 new stores by the end of fiscal 2022.

To date, Athleta has added 12 new stores in North America in 2022, with new locations at:

  • San Francisco, California

  • Southbury, Connecticut

  • Park Ridge, Ill.

  • Lafayette, LA

  • Cary, North Carolina

  • Chester, New Jersey

  • Reno, Nevada

  • Exton, Pennsylvania

  • Franklin, TN

  • Riverton, UT

  • Salt Lake City, UT

  • Burlington, Ontario (Canada)

In June, Athleta underlined its commitment to international growth, confirming that it will add four additional Canadian locations by the end of 2022. Athletica’s entry into Canada has made a strong first impression with consumers, with the brand’s new customer acquisition target exceeding expectations by more than 40% in Q1 2022 The Canadian market remains a strategic growth priority for Athleta and Gap Inc.’s brand portfolio, which operates more than 250 stores in Canada.

To see all current Athleta store locations and hours, visit athletica.com/stores.

About Athlete:

Certified B Corporation, Athleta is a performance lifestyle brand whose mission is to empower a community of active women and girls. Athleta’s versatile, performance lifestyle apparel is designed by women for women with inclusion at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women throughout their lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl reflecting its signature performance in styles for the next generation. Based in San Francisco, Calif. and a Gap Inc. (NYSE: GPS) brand, Athleta apparel is available at its more than 230 company-operated stores in the United States and Canada, through its catalog and on Athleta. com.